Work Experience
CARE
Technical Advisor, Digital Marketing
(December 2020 – Present)
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Led relaunch of CARE International’s website (care-international.org), delivered on budget and on time.
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Lead and develop UX strategy and design for CARE.org and other CARE USA online properties.
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Lead administrator for Pantheon, WordPress, BrightEdge, and all performance data management tools.
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Manage relationships and budgets with CARE’s digital vendor partners.
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Design, build, and maintain SEO strategy and execution in partnership with agency support.
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Generate reports and status updates on website performance through Google Analytics. Develop & implement methodology for continuous site testing/optimization in service of fundraising & engagement.
Digital Marketing Manager
(September 2019 – December 2020)
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Led redesign of CARE USA’s website (care.org), delivered on budget.
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Led web-based marketing strategy development and implementation.
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Led web performance analytics, projections, insights, and opportunities.
Digital Experience Producer
(September 2019 – December 2020)
- Designed, developed, and distributed content for web and social properties.
- Redesigned and upgraded web properties, and worked collaboratively to review, update, and correct content on digital properties.
Insightpool
Social & Visual Content Coordinator
(September 2016 – June 2017)
- Edited Insightpool’s website in WordPress, including creating site graphics and new internal pages.
- Designed mockups for U/I changes to the Insightpool software platform and communicated with development team.
- Led content, SEO, and social strategy, including writing, designing, and editing content for Insightpool’s blog and social media accounts and optimizing for search engines.
- Research, wrote, and designed marketing collateral to promote lead gen and assist sales (examples: eBooks, sales one-sheeters, case studies, videos, social media graphics, website graphics).
RadiusOnline
Designer
(Aug 2014 – Sept 2016)
- Designed mockups for clients’ websites and worked closely with a team of project managers and developers to meet tight deadlines.
- Created digital marketing and communication collateral (examples: emails, landing pages, ebooks, pay-per-click ads).
Education
University of North Carolina at Chapel Hill
(Aug 2010 – May 2014)
BA Journalism & Mass Communication, Editing & Graphic Design sequence
Professional Skills
Content Management Systems (WordPress, Drupal, Squarespace, Concrete5, BigCommerce)
Adobe Suite (Photoshop, InDesign, Illustrator, AfterEffects)
Microsoft Office Suite (Word, Powerpoint, Excel)
CSS/HTML
Google Analytics
Pantheon
SEO